Not too many years ago, I was charged with building my first analytics-based product for the company I had just joined. I wrote user stories, worked with Engineers and interaction designers, and visited users. I did everything right.
Except I didn’t.
In my experience building data products over the last ten years, the technical parts of the project are rarely what will jeopardize success. Between the sophistication of today’s embedded analytic platforms and the implementation services offered by vendors, you’re pretty much covered when it comes to the technical side of things. It’s the non-technical stuff that’s going to be your downfall if you’re not careful.
It happens every time. Every single time.
From the moment I meet a customer for that very first session, the clock is ticking. It might be seconds, it might be minutes, it might be hours—but it always happens. They always ask the same question: "how can I make money with my data?"