Buyers are struggling to figure out
why they should choose your data platform
over your 350 competitors.
To most people, you're just another technology choice.
Another option to evaluate. And there are lots of choices for analytics out there today.
Buyers don’t care about your architecture or your list of connectors. They care about what your analytics enables them to do, to be, the problems analytics solve.
But many vendors focus on features only and fail to tell a story. They talk about only about the technology and forget that, even when selling to another business, they’re talking to people.
People need to understand why your data platform matters and why they should pay attention. And that’s why Big Message Foundry exists.
We make your product stand out in a crowded market.
It’s a new world and every minute you waste with a confusing message, a complicated sales deck, and a hard to grasp value proposition, your competitors are winning.
It’s not enough that you create great technology for delivering insights to users — you need to catch the world’s attention. Between the complexity of many analytic platforms and sheer number of competitors saying the same thing to buyers, it seems impossible.
Challenge accepted.
We learn with what you do best — what makes you, you — and then develop messaging, value drivers, and content all focused on specific personas for your technology. We make sure that you’re speaking business-eese to the CFO and technology to the CIO.
We’ve done it for the top names in analytics and we’d love to help you, too.
Four weeks from now…
you could have a narrative & content that drives new sales
In just weeks,
we’ll help you create a compelling story for buyers, new sales decks, or a plan for effective content.
The problem is often simple, you don’t have the time to rethink your messaging, sales tools, and content. And even if you did — most teams tend to approach these critical projects as builders, not buyers.
At Big Message Foundry, our background as analytic platform buyers, builders, and marketers lets us see things that others might not. To jump past the ineffective and get right to what works. You can have the product marketing tools you need in just a few weeks.
Here’s some of what we can do for you:
Experience DOING,
not pontificating.
We’ve led product teams & worked with the top analytic platform vendors.
(and helped teams just like yours)
We developed the messaging strategies for multiple top-tier analytic firms.
We've evaluated and put more than a dozen business intelligence vendors through their paces. We've assessed all elements of an implementation including cost of ownership, support, functionality, and user experience so we can help you make the best choice for your situation.
We literally wrote the book on embedded analytics for premier organizations including:
20X increase in the number of website MQLs (leads) for a data stack start-up
Increased the number of MQLs from events for that same company by 50X
GoodData's “The Ultimate Guide to Embedded Analytics”
Birst's “Beyond the Technical: The Complete Guide to Designing, Pricing, and Launching Analytic Products”
Eckerson Group's The Ultimate Guide to Embedded Analytics: Keys to Product Selection and Implementation and numerous white papers for other analytics vendors.
We've created go-to-market strategies including pricing, tiering, standard functionality, and support processes for our customers because a successful project is about more than just technical details.
We've led both "buy" and "build" projects making us uniquely qualified to help you understand the pro's and con's of each alternative.
Just a few of the projects where we’ve helped our clients.
Resources & Content
Analytics aren’t easy. We want to help.
Implementing analytics can be tough; the path is littered with traps. We’d like to help you avoid those gotcha’s so we make our content free for anyone to use.
The Analytic Vendors Spotlight
What you need to know before you buy analytics. Choosing the right platform for your analytic needs can be an exercise in frustration. Even if you know the right questions to ask, it can take weeks to compile all the information you need to make the best decision for your organization. We think that’s a waste of time… So we’ve done the work for you — compiling all the questions we’ve learned to ask and the information that we received from the vendors themselves.
Analytics Checklist
You don’t want to find out that you forgot to update your sales contracts to reflect 3rd party data processing after the first sale of your new analytics. We’re here to help. Our analytic checklist is 5 pages of all the task (well, most of the tasks) we’ve learned are essential to consider during your implementation of analytics. Free to download.
Questions to Ask your Vendor
You could spend months trying to figure out what to ask a vendors before buying their analytics… or you could download our 95+ question lit of all the topics to cover before you write that check. From deployment model to leadership team diversity — this is the stuff we’ve learned to ask both by buying and by work for the vendors themselves.
Denver-based, Global success.
Based in Denver, Colorado and led by Kevin Smith, Big Message Foundry was founded in 2005 as NextWave BI and focuses on providing on-demand product marketing and go-to-market consulting services to the analytics industry.
We love helping our clients incorporate business intelligence into their software-as-a-service products to give users insights into performance. Since our founding, we've performed numerous "build it yourself" analytics projects and "buy it" analytics projects, written eBooks for all of the big analytics vendors, and helped our clients gain new perspectives on using analytics to generate engagement and revenue.